PHILIPS Series 5000 Hair Straightener, Available in 4 Colors (BHS526/00)

Simultaneously style and nourish your hair

NourishCare Technology combines vitamin E and Moroccan argan oil into one specially blended serum that nourishes your hair at the same time as you style it. So, no more pre-treatment, yet no heat damage either! Just healthy-looking, shinier hair** you'll feel great about all day.

Protect your hair from heat damage

The slow-releasing serum offers heat protection from the moment the straightening plates touch your hair. For better result, ensure strips are facing down towards hair ends and press the handles firmly together.

Deep conditioning with the power of nourishing ingredients

Our serum is a deeply conditioning blend of nutrient-rich ingredients suitable for different hair types. Vitamin E and Moroccan argan oil are well known for their conditioning and antioxidant properties. Together they help replenish your hair's shine to keep it looking and feeling smooth, soft and healthy.

Thorough treatment for your hair

NourishCare technology thoroughly distributes serum to your hair, especially compared to manual pre-treatment. The serum strips apply the nourishing and protecting formula as you style, for stroke by stroke treatment giving you a light and even finish.

Ionic care for smooth and shiny hair

Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine.

Detachable serum strip brackets

The serum strip brackets are simple to remove for cleaning and easy to click back on for your next styling session.

Use fresh strips every session

Serum strips are effective for one styling session. Replace them each time you style. It's easy to do and only takes a moment.

Kerashine Titanium plates for fast heat transfer and shine

Constructed with ceramic plates infused with keratin and titanium, the Kerashine Titanium plate system allows for fast heat transfer for beautiful styling performance and ultra smooth gliding for visibly shiny silky hair.